teach and inspire

I've found that the best way to learn about marketing is to give students real projects, to take them into the field and make them do the same work I do every day with my clients. Getting their hands dirty is the only way for them to really understand how to create successful brands.

For me, teaching is more about inspiring than instructing. In class I tell stories about the fascinating field in which I work, using the experiences of my clients, my colleagues, my other students, and non-marketing people, sharing the results of an amazing journey.

My classes are usually very intense. I've seen students who started out complaining about the amount of work they had to do while following my courses cry because the class was over. I keep in touch with a lot of my students and help them with their businesses. Mine is an ongoing investment.

I've taught in several countries, and I can tell you that this is by far, my greatest passion: I have so much fun while I do it.